Salon wash units – is yours doing your business justice?

Salon wash units are one of the most commonly used items in a hairdressing salon, but does yours do your business justice? This is a question we have been asking for some time now and the answer has most commonly been, No! The salon wash units are used by almost every customer who passes through a salon, so making sure yours is the correct one for you and your customers is an important consideration when specify the unit you require. There are key factors which you should consider including its ergonomic features, materials used, build quality and most importantly its design. All these points should be taken into consideration when choosing the correct wash unit for your salon.

Dir Group offer a range of salon wash units which tick all the boxes, with a mixture of modern and contemporary designs, excellent build quality and stacks of features which will help your salon perform for its clients.

A great example of a modern backwash unit is the Dir Beckman backwash, which offers more room and extra comfort for every user. The contemporary styled chair is finished in high-grade faux leather and high-density memory foam for durable use and the moulded base provides extra stability. It features a fully adjustable ceramic sink unit, silicone cushioning, explosion-proof and water-saving shower. This is an ideal choice for any modern salon.

A more contemporary option would be the Dir Accendini that is a stylish and comfortable backwash that has an adjustable sink with adjustable backward and forward seat. The silicone neck rest, explosion-proof and water-saving shower compliment the unit. The chair is finished in high-grade faux leather and high-density memory foam for durable use and the moulded fiberglass base provides extra stability. This is an ideal option for anyone wishing to upgrade their current salon wash units.

For more information on the complete Dir Group range, please visit the Dir Group website at www.dirgroup.co.uk. If you would prefer to visit one of our UK showrooms in London or Birmingham, we will be happy to show you around and help you choose the best salon chairs for your business. All our equipment is available for delivery in UK, Europe and Rest of the World.

Posted in Salon Furniture | Leave a comment

Is your salon lacking a professional Manicure table?

Buying the correct equipment for a salon is a largely overlooked process when it comes to fitting-out a new salon. With the salon and beauty sectors been more competitive than ever, it’s important to attract new customers and then keep then returning for regular appointments. One very important way to do this is through carefully selecting the correct equipment for your salon to give off a unique and professional appearance.

Manicure tables are one of the things that you may have overlooked when sourcing equipment for your salon. These are extremely important items if you are offering manicures to your clients and wish to offer the best possible service. Manicure tables offer a tailor made solutions which makes the whole experience of having a manicure much more enjoyable. Most manicure tables have an extraction system which allows the unpleasant fumes from the chemicals used, to be safely taken away from your client, making it a much more pleasant experience.

Dir Group offer a wide range of manicure tables and stations that offer great features and design. The Eleganza manicure station offers a contemporary Black wood and a Green glass design and incorporates ample storage, air filter, extractor and lockable easy-glide rug roller wheels. Built to our solid construction, this station offers great style and ease of use. Easy Self Assemble. To see more about this product go to: http://www.dirgroup.co.uk/manicure-station-eleganza-p-115.html

For more information on the complete Dir Group range, please visit the Dir Group website at www.dirgroup.co.uk. If you would prefer to visit one of our UK showrooms in London or Birmingham, we will be happy to show you around and help you choose the best salon chairs for your business. All our equipment is available for delivery in UK, Europe and Rest of the World.

Posted in Salon Furniture | Leave a comment

Pedicure Chairs – Do you have the perfect Pedicure Station?

Pedicure chairs are often a largely overlooked piece of equipment in a modern salon today. If you offer a pedicure service in your salon then having a pedicure chair is a professional solution to providing a great service. Many salons offer a service without one of these specialist chairs that can often lead to loss of repeat custom and poor quality service. A pedicure chair is specially designed to offer a sensual experience for the client with a massage while having a pedicure carried out. If you try and do this with a normal chair, the complete experience is often lacking.

Dir group offer a range of pedicure stations that are beautifully constructed with airbag message functions combined with four-wheels driven muted massage system. The roller back system works on applying pressure to all the right spots as well as providing several different functions: shiatsu, kneading, flapping, knocking and synchronous kneading and flapping. All of these functions can be controlled by a hand held remote which allows your client to customise their experience of ultimate relaxation with manual and auto modes. The seat frame also can be moved forward and backward 120mm and the armrest can be reversed in 90 degree. The tub comes with water temperature controller and air massage function. This is an ideal solution for any modern salon that wants to offer their clients the very best experience.

For more information on the complete Dir Group range, please visit the Dir Group website at www.dirgroup.co.uk. If you would prefer to visit one of our UK showrooms in London or Birmingham, we will be happy to show you around and help you choose the best salon chairs for your business. All our equipment is available for delivery in UK, Europe and Rest of the World.

Posted in Salon Furniture | Leave a comment

Choosing the correct Salon Furniture

The furniture that you use in your salon is an important part of your business that is often overlooked by many business owners. There are a number of important factors that you have to take into consideration when choosing the correct salon furniture for your premises.

The first point, which some would categorise as the most important, is the design. Does the design of the salon furniture match the décor and atmosphere of your salon? Is your salon in a modern and cosmopolitan city centre, which requires a stylish and bespoke looking collection of furniture? These are the type of questions you should be asking yourself as a business owner when selecting the correct salon furniture. This will allow you to select the best, most contemporary looking furniture for your salon.

The second factor to consider is the shape and size of the furniture you are selecting. You need to work within the constraints of the space you have available, to best maximise the square footage you have. You should take into consideration how many members of staff you have, if you have 5 members of staff, you may not want more than 6 or 7 work stations. Instead, contemplate expanding your customer waiting area, offering display shelves, waiting chairs and a functional reception desk. After all, this is generally the area that a client will see first when they enter your salon.

The third and final factors that you should consider are the ergonomics of the salon furniture you are choosing. Your clients will be sitting on a salon chair or beauty bed for a number of hours, so they must not cause any discomfort to the client or you may loose their repeat custom. Make sure you select comfy, yet practical salon furniture.

Dir Group offer a wide range of salon furniture, all available to order online through their website www.dirgroup.co.uk or from their London and Birmingham showrooms.

Posted in Salon Furniture | Leave a comment

Salon Equipment – Don’t be a statistic

A scary statistic, which was quoted this year, was that 58% of new salons fail within the first 12 months. There are numerous reasons for this; poor management, inadequate advertising and increasing overhead are to name but a few. One of the main points which has been highlighted by customers of failing salons, is the décor of the salon. Often new salons don’t have the capital to buy new furniture so go for second-hand salon equipment instead. This can be false economy, often costing as much as new equipment and lasting for a fraction of the time.

Dir Group offer a wide range of salon equipment ranging from waiting chairs to beauty beds. All items are brand new and come with a comprehensive 12-month warranty, which is extendable for an extra free. This not only offers great piece of mind when buying your salon equipment but also gives a great impression for your new customers.

You should always look at things in the eyes of your customer, when they enter your salon for the first time, they are not only making their mind up on your service you offer but also the décor of your salon, would you want to come back to a salon which has dated décor and worn, second hand furniture? More often than not the answer to that question is no.

Take a look at the Dir Group website which has a comprehensive range of salon equipment which is all available to order online. If you prefer to see and test the furniture, we have showrooms in Birmingham and London, which you can call in and test out complete range. You can also buy in-store and arrange delivery to best suit your schedule. For more information on the Dir Group product range please go to www.dirgroup.co.uk

Posted in Salon Furniture | Leave a comment

Reception desks – don’t make the right impression

The number of salons that are making the incorrect first impression because of their reception desks is astonishing. When a client enters your salon for the first time they are often greeted by a friendly member of staff, imagine how that looks if your member of staff is stood behind a computer desk or dated reception desk. It’s defiantly not the correct first impression you want to give off about your salon.

Choosing a stylish and modern reception desk can portray your business the correct light, giving clients the glowing first impression you deserve. Dir Group offer a wide range of stunning reception desks that offer a contemporary focal point, matched with a solid work surface for your staff to use for a computer or appointment book. The entire Dir Group reception desks range offer cleverly designed storage space to allow all your business correspondence to be neatly filed away from clients.

Take for example, the Acquario reception desk; it has a contemporary focal point with illuminating glass panel that is ideal for applying your salon logo to. The Acquario offers a slide-away keyboard draw and ample storage for a computer or till system that is kept hidden from customers. This gives off an extremely professional look and allows you to organise your salon from a single focal point. With the Acquario starting at just £349.00, it is an ideal choice for a modern and stylish salon.

Dir Group has a wide range of salon equipment which is available to view and buy online through the Dir Group website at www.dirgroup.co.uk. If you prefer to visit one of our UK showrooms in Birmingham or London, we can show you our entire range of salon equipment and arrange delivery throughout the UK, Europe and the USA.

Posted in Salon Furniture | Leave a comment

Salon Chairs – Traditional and Modern

The most important piece of furniture in a salon will be without doubt, the salon chairs. Making sure you have the correct salon chair for your salon can be a daunting task with so many variations out there. There are many things that you should take into consideration when selecting a salon chain. Comport and designs are probably two of the most important factors when choosing a salon chair.

The design should obviously compliment the décor of your salon. The salon chairs are often a feature of a salons interior so making sure you select the correct type should be of paramount importance. Dir Group has a wide range of salon chairs, from modern to classic designs. A great example of a stylish, sculptured Victorian styling chair is the Dir Aro. It’s constructed from high-density memory foam with a durable covering that can support up to 200kg; this is thanks to a solid hydraulic base and internal metal stabiliser. This allows you to adjust the height of the chair to best suit your working height. This chair comes in black and has an optional 5-year pump warranty, which is a great option to add in.

A modern choice would be the Anodic which when comfort and style is paramount the Dir Anodic rises to the occasion. The comport is provided by its covering of high density memory foam, while its solid base and hydraulic pump allows for support of up to 200kg, making it the perfect choice as a salon chair or backwash chair.

For more information on the complete Dir Group range, please visit the Dir Group website at www.dirgroup.co.uk. If you would prefer to visit one of our UK showrooms in London or Birmingham, we will be happy to show you around and help you choose the best salon chairs for your business.

Posted in Salon Furniture | Leave a comment

Barber Chairs & Styling Chairs

Choosing the correct barber chairs for your salon can be a daunting process with a number of different factors involved to get the correct chair. One of the main factors which should be considered when choosing the perfect barber chairs is the functions it allows for; does it have sufficient height adjust and a reclining back and foot rest? Your clients will be sitting in these chairs often for upwards of an hour, so making them comfy should be of paramount importance when selecting barber chairs.

Design and construction are the next factors, which should be carefully considered when choosing a barber chair. Does the design of the chair fit in with the look and feel of the rest of your salon or barber establishment? Dir Group offer a range of traditional and modern barber chairs which fit in with all type of salon styles, with a range of colours available you wont find a better range of barber chairs.

Construction of the barber chairs is a factor which is often overlooked, you should consider this carefully to make sure your clients are as comfortable as possible. Dir Group offer quality barber chair construction with high-density memory foam bases and backs; covered in a durable leather finish to allow for quick and easy cleaning. Dir Group offer a 2 year warranty on all their barber chairs so you will be safe in the knowledge that the chairs are built to last.

The final consideration on choosing the perfect Barber Chairs is price, it’s often the key factor in any salons buying. Dir Group offer a wide range of barber chairs at competitive prices to suite all budgets with special offers on salon furniture packs, see the Dir Group special offer page for more information.

Styling units are one of the most used and functional elements of any salon. Some offer basic functions such as just a mirror and styling shelf. Whereas others, such as the range from Dir Group (Dream in Reality Group), offer the design and functionality to make a bold statement within any salon. The Dir Group styling units are built with a range of materials including stainless steel, glass and even leather, with colour options available to suite most salon interiors.

The design is the most important part of the range which Dir Group offer, they are practical and ergonomically designed to make them easy to use on a day-to-day basis. Bringing a modern look to your salon doesn’t necessarily mean a full overhaul, a modern styling unit such as one of the units from Dir Group, will bring a touch of modernism to the interior of any salon. Not only do they look fantastic, but also the styling units offer features such as 13 amp plug sockets, integrated dryer holders and styling shelves to make them extremely practical.

There is a styling unit in the Dir Group range to suite most salons, from single sided to double sided styling units, the layout possibilities are endless. Freestanding styling units offer the flexibility to move and adapt your salon to a changing customer base. Whatever your styling unit needs are, dirgroup.co.uk offer a solution to cater for all your needs.

Dir offer a huge range of styling units and salon equipment and its all available from one site, so for more information on Dir Group’s ranges please visit the product section of the Dir website – www.dirgroup.co.uk.

Posted in Salon Furniture | Leave a comment

Reception Desks & Pedicure Chairs

The reception desk that gets used in any business is not often looked at as important, when in reality it is, it can show that your salon is organised and knows what it is doing. This is because you normally place it in the main entrance, and the reception desk is one of the first pieces of furniture anyone sees when walking in through your door, and this can lead to a good or bad impression of your salon from just a moments glance.

Dir Group (Dream in Reality Group) can provide a range of different reception desks for your salon, ranging in colour, the material they are made from, and if they have an illuminated panel at the front. One of the reception desks that can cover all of the above is the Dir Jade, it can add fresh style to your salon with a contemporary design which features a striking black wood finish and a subtle illuminated glass front panel, which brings a welcoming glow to your reception area. The colour options for the front panel are in black ash and white.

One of the Dir Group‘s best selling reception desk is the Dir Orsacchiotto, it is a trendy desk, which brings a real focal point to any salon, and it has display space on the front. It also has a spilt-level feature with glass covered working surface and display area. It offers practicality and impact, as well as being easy to assemble.

All of the Dir Group’s reception desks cost under £500, cost is not everything when it comes to buying a reception desk. As the Dir Satellite contains many of the same features as the Dir Star Ferry, but is currently on a special offer and is available at a discounted price.

Dir Group (Dream in Reality Group) has showrooms in Birmingham and London which are open to the public, and have more designs available in the showroom. For more information on the range of reception desks available from Dir Group please visit the Reception Desks section of the Dir website.

Pedicure chairs play a key role of the pedicure and beauty industry, which has seen a significant increase in the past 10 years. A pedicure refers to a superficial cosmetic treatment of the feet and toenails; and can help prevent nail diseases and nail disorders. Pedicures are not just limited to nails; usually dead skin cells on the bottom of the feet are rubbed off and leg care below the knee is now commonly expected as part of a pedicure service.

Since 2006 the pedicure industry has seen a massive increase in popularity, with a knock on effect to the income which can be achieved. Some leading pedicure salons charging upwards of £250 per hour treatment. With this in mind, the equipment you use should be carefully considered to make sure you offer your clients the very best experience.

Pedicure chairs or pedicure stations as they are sometimes called, offer a relaxing and comfortable experience for a client to sit and enjoy having a pedicure done. Dir Group offer high quality pedicure chairs which a wide range of features including a state-of-the-art four-wheel driven muted massage systems. The roller back system which works on applying pressure to all the right spots as well as providing several different functions: shiatsu, kneading, flapping, knocking and synchronous kneading and flapping.

Features such as the muted massage system play a key part in the pedicure chairs experience and help to give client a complete relaxation experience. For more information on the Dir Group’s range of pedicure chairs please see the pedicure station section of the website.

Dir offer a huge range of salon equipment and its all available from one site, so for more information on Dir Group’s ranges please visit the product section of the Dir website – www.dirgroup.co.uk.

Posted in Salon Furniture | Leave a comment

Facial Equipment & Salon Wash Units

Professional facial equipment is often overlooked in many salons today; making do with old equipment or standard salon furniture is often the norm for some salons. This shouldn’t be the case with the range of facial equipment which is currently available on the market. Ranging from facial beauty beds to styling beauty chairs, a vast range of styles and features are available to cater for any salons needs.

Dir Group (Dream in Reality Group) offer one of the best ranges available to buy today. With packages to suit any new or existing salon, it can cost far less than you would think to update your facial equipment and give your customers the relaxation and comfort they desire.

One of the Dir Groups best selling facial beauty beds is the Mar Egeo. The Dir Mar Egeo is easy to work with and comfortable to use. Remote controlled height offers easy operation for you and a pleasure for your clients. Removable headrest to expose 6” face hole for facing down treatments or massage bed conversion. This beauty bed is available in different colour choices and is available to order today.

The Valencia beauty bed from Dir Group is one of the best available on the market. The Valencia is designed to provide a modern and stylish approach with various reclining and height options, The Valencia enables maximum comfort for the client and customer.

For more information on the range of facial equipment available from Dir Group please visit the Facial Beauty Beds section of the Dir website.

Dir offer a huge range of salon furniture and its all available from salon Wash Units or backwash units are a key element of any hairdressing salon. Not only are they one of the most used items in any salon, but also they are often the most prominent appliances on display when a client walks through the door of your salon. With this in mind, the Salon wash units on display in your salon should be aesthetically pleasing and not a monstrosity of mismatched furniture which has been thrown in a dark corner.

Dir Group offer a unique range of contemporary styled salon wash units which have gone through extensive testing to make them some of the best available on the market. All Dir Groups salon wash units are ergonomically designed to make the client as comfortable as possible during the washing process.

One of the best salon wash units Dir Group have to offer is the Bella II. The DIR Bella II backwash is the latest and most sophisticated unit Dir have in its product range, featuring an elegant style with high-grade faux leather and high-density memory foam. Dir Group have taken the back massage function and upgraded to the seat along with the footrest, offering a full body massage whilst your hair is washed. Providing the most comfort and luxury experience ever offered from Dir’s line of Backwash Units, Bella II is sure to impress all customers. Metal brackets in the base giving more stability. Bella II comes with all standard fully adjustable ceramic sink, silicone neck cushion and explosion-proof & water saving shower spray system. This makes the Bella II one of the most advanced salon wash units on the market.

Dir offer a huge range of salon furniture and its all available from one site, so for more information on Dir Group’s ranges please visit the product section of the Dir website – www.dirgroup.co.uk.

Posted in Salon Furniture | Leave a comment