Summer Salon Ideas: 2022 is Going to Be Hot—Here’s How to Keep Up

The weather is warming up fast, and that means it’s time to get your salon ready for the summer.

A new summer season is a new opportunity to upgrade your salon’s look and get more clients through your door. And, this year it’s all about small touches that can make a big difference in the look and feel of your space, plus the experience that customers have while they’re there.

Here’s where you should start with your summer upgrades, including design suggestions and some savvy summer salon promotion ideas.

Summer Salon Design Tips

Keep it light, fresh, and fun this summer by making a few simple changes to your salon’s interior. These trends are a great place to start.

Go green

Green is a top color in salon interiors this year, and is perfect for invoking both serenity and the natural abundance of summer. If you were planning on painting anyway, go for a light green shade to stimulate relaxation and create a more calming space, or a rich, deep green to connote more luxury. And if you don’t want something so permanent, bring in green in other ways, such as with plants, prints, or other decorative touches.

Retro patterns

It might seem counterintuitive to upgrade your salon with an older style, but we’re seeing a huge resurgence in retro patterns and trends, particularly in light fixtures and color palettes. Don’t go so trendy that you clash with your current style, but freshen up with retro touches for a classic twist on modern style.

Selfie Spots

Level up your waiting area with a “selfie spot” where clients can take pictures. A floral wall, cool print, or neon sign on a brightly colored wall can all serve this purpose and are great for showing off new summer styles, as well as for taking pictures of client before and afters for your own marketing purposes.

Quick Marketing Tips for Salons This Summer

Why not freshen up your marketing strategy, too, this summer? Focus on the salon services that are most popular in the summer, like no-fuss cuts and eye-catching manis and pedis. You can also consider putting out some seasonal merch.

Here are some things to try out:

• Offer a pedicure promotion to get your customers’ toes in tip-top shape for beach and pool season.

• Promote beachy waves, summer highlights, effortless styles, and other seasonally-inspired looks.

• Sell branded, summer-ready merchandise like water bottles and SPF lip balm.
• Add to your product inventory sunless tanning items, sunscreens, and/or summer hair protectants.
• Sell bundled packages so that busy clients can enjoy more services in a single visit.
• Summer is wedding season! Make sure to promote any wedding packages that you offer so that brides-to-be know that your salon is available for bookings.

Shop Beauty Salon Furniture for Your Summer Refresh

If major furniture updates are in store for your salon this summer, then make sure to buy from a trusted supplier that specializes in furniture and supplies that will last through the season and for many years to come.

At DIR Salon Furniture, we source the highest quality salon furniture for our customers, including chairs, desks, mirrors, styling stations, accessories, and so much more. Browse through our website to find furniture and chairs that can give your salon a stylish summer makeover, and create a space that your clients are excited to walk into.