Dream In Reality Group

For more than two decades, DIR (Dream in Reality) has been the consummate source for the world’s finest medical spa, beauty salon, and aesthetic furniture. Designed with precision in the UK and distributed globally from our centralized hubs in Birmingham and New York, DIR combines European elegance, cutting-edge innovation, and uncompromising quality to redefine luxury in professional medical offices, spa and salon environments.

The DIR Advantage

At DIR, we believe that exceptional spaces begin with exceptional design. Our experienced and knowledgeable UK-based design team infuses each piece with an intimate understanding of the global salon and medical spa industry, ensuring every detail—from ergonomic functionality to aesthetic brilliance—reflects the highest standards of craftsmanship. Whether it’s a HydraFacial bed, massage table, styling station, or bespoke cabinetry, our collections are tailored to elevate both client experience and practitioner efficiency. Beyond design, DIR’s dedicated production facilities bring these visions to life with precision engineering and premium materials. Every piece undergoes rigorous quality control, ensuring durability, comfort, and sophistication that salon owners, dermatologists, and medical spa professionals can rely on for years.

 

 

Global Reach, Personalized Service

With strategic distribution centers in Birmingham (UK) and New York (USA), DIR seamlessly serves clients across Europe, North & South America, Asia, and beyond. Our team works closely with salon owners, interior designers, and medical professionals to deliver customized solutions that align with their brand’s vision, turning their dream spaces into reality.

From high-end salons in London to elite Medi-spas in Dubai and New York, DIR’s furniture has become synonymous with elegance, innovation, and reliability. We don’t just create furniture, we define environments where beauty, wellness, and professionalism thrive.

Discover the DIR difference—where visionary design meets flawless execution. Let us turn your next Dream into Reality!