The Company

DREAM IN REALITY GROUP

DIR Salon Furniture is your consummate source for some of the finest beauty salon and spa furniture in the world. Our comprehensive line of spa, beauty, and medical equipment is expertly crafted by top designers based in the UK, where they instill their intimate knowledge of the European salon scene into every exquisite detail with unparalleled artistry. DIR’s very own state-of-the-art manufacturing facilities then enable our apex production staff to complete their creation with the exacting precision and quality. With the perfect balance of presentation and utility, DIR salon and beauty furniture has set the stage for high class salons, spas, and offices all over the world. Come see what makes us different, while we materialize your next Dream in Reality.

The DIR Advantage

Thanks to DIR’s integrated production capabilities and our adoption of ERP (Enterprise Resource Planning), we are able to maintain full process automatic production over the entire product cycle, from conception to shipment. This ensures a significant reduction in human error and a higher standard of quality control. It also means we’ve got you covered for accessories, extra parts, and replacements in any or all of our products. In short, you will never need to hunt for aftermarket replacement parts when we can supply the original, on demand.

Our Operations

Our lead office is located in Birmingham, England. Since 2002, it has served our customer service, sales, and distribution needs for a rapidly growing client base that stretches all across Europe, from the UK and France to Germany and Russia.

For the full DIR experience, do please stop by one of our dazzling showrooms in the heart of London, Birmingham and in Dublin, Ireland. And be sure to check our website for more information about our distributors and showrooms throughout Europe.

Our North American presence is anchored by our gorgeous newly renovated showroom and central warehouse in Syosset, New York, just a stone’s throw away from New York City and easily accessible from the entire tri-state area. This also serves as our North American logistics hub, from which we have established direct shipping partners to serve customers throughout the US and Canada. DIR New York also employs its own on-site delivery and service team exclusively for our local customers.  


 

Our Locations

1DIR New York
575 Underhill Blvd
Suite #170
Syosset, NY 11791,
USA

Email: [email protected]
Phone: +1 (718) 628 6668, +1 (800) 728 2008
Fax: +1 (855) 628 5168

2DIR Birmingham
66 Rea Street South
Birmingham
B5 6LB

Email: [email protected]
Phone: +44 (0)121 6434 777

3DIR London
Unit 1 River Road Business Park,
33 River Road, Barking,
Greater London, 1G11 0DA

Email: [email protected]
Phone: +44 (0) 20 8591 9310

4DIR Ireland
Unit 20, Goldenbridge Ind.
Estate Tyrconnell Road, Inchicore,
Dublin 8, Republic of Ireland

Email: [email protected]
Phone: +353 (1) 429 7969